Different statement font combinations like serifs with slab serifs and script font with another script font must be avoided for best results.
You can also use different versions of the same font like italics, bold, and all caps. All the additional fonts you select must be subtle.Ĭombining a statement font with a subdued sans-serif font makes a good combination. The most eye-catching font, that you chose, can be used as the main font for your brand name. Pick the fonts you like and that go with each other and find the font that you like the best. Using two completely unrelated font styles can be disastrous. The rule of thumb for combining the logo fonts is to make sure that they complement each other well. The main logo can be in one font and the supporting text, tagline, or brand description can be written in another font. The amount of text that needs to be incorporated into the brand logo also decides the number of fonts to be used. More fonts mean making your design look busy and inconsistent. No more than three different logo fonts should be used in a logo design. Sans-serif logo fonts are considered more modern than serifs and do not have decorative ends. They are both formal and casual typefaces. Script logo fonts have loops and look like beautiful handwriting. These logo fonts are bolder and louder serifs. Slab serif logo fonts are large letterforms visible from even a long distance. Serif logo fonts bring to mind a polished, classic feeling and have decorative ends for each letterform. Logos are an imprint on the company’s website, advertisement, and collateral, and describes the overall identity of a brand. And serif font makes your logo look more traditional and classic.
For modern and minimal style logos, sans serif font works as the best font for logos. Several types of fonts and font families are available to be chosen and used, and each one tells a different story. Whereas, a less formal logo font can be used if you want people to perceive your business as welcoming and stable. If you wish to convey that your business idea is traditional then a font style that has rooted ideas of heritage must be chosen. Your logo font must induce the same ideas as yours when the person views it. Brand personality is how your brand must feel and sound to the audience. The first and foremost thing to keep in mind when selecting the font is determining the brand personality. Your logo design gives your brand a unique feel. Remember, it is not just about what you are saying but also about how you say it. Different fonts make people react differently. The correct use of the font is necessary to enhance readability, appeal, and deliver a message in the right direction. Selecting the right logo font for your logo is very important as the logo is a graphical representation of your company. Thousands of fonts are available to be used and each logo font has its ability to make or break the deal.
Each font has distinct characteristics and its features represent your business. A brand and logo design can convey complicated messages, ideas, and the values of a brand in the simplest way possible. Do you know, as per the Mehrabian rule, 93% of our contact with other people is non-verbal? To build a personal relationship with your customers, communication is the key and it is not just about speaking.